Vasgrav’s Weblog

The idea of something new requires to predict the future. The future trends in this stage play a crucial role to realize the needs and the wants of your focus group. Your audience always is giving the solution to you. The only thing that you have to do is to be objective. You have to listen carefully their opinions and their beliefs. The translation of these information will lead you to define your brief and to start thinking for the new product which will fulfill the gap in the market.

I found a report which called “Future Leaders Survey 07/08″ which was published by UCAS and the Forum of the future. In this survey there are the results of 25.000 responds of students who study in U.K. They mentioned their opinions about the future of Universities in U.K., what they believe about the politics and how their behavior will impact in the future.

The results of this survey showed that young people believe that a good job in the future will provide them happiness. The good job, which means good salary and friendly working environment, is a basic factor to have happiness in their lives. Also they believe that in the future will be an option to travel abroad to find a job. The globalization plays a very important role in our lives and the next generation knows that it is going impact more and more their lives. Finally they mentioned that the internet is going to be the unique medium of information. In the future, more than these days, the internet will be the medium for everything that they need. Social Networking like facebook and the platform like Youtube are two particular examples which shows this trend.

As a conclusion, the next generation realizes that the future will be very competitive and the high education (skills, degrees, masters, languages) is going to be the most powerful and useful tool for them.

http://vasgrav.files.wordpress.com/2008/06/futureleaders0708.pdf