Vasgrav’s Weblog

For a quick view about Amnesty it is easy to realize that Amnesty’s identity is different between the countries. I am from Greece and the identity of Amnesty is so different from that in U.K. Different colour, the logo, the font and of course the design. It is sure that this impacts and in the image of Amnesty Worldwide. Somebody can say that human rights are international and they have to be adopted in each country under the traditions and the habits of its people. But we live in the era of the globalization. Ideas, news and trends deliver very quick through the media, like the Internet. The habits and the way we act are not so different between the countries. So I think that it is important for the future of Amnesty to redefine its position and its identity.

Amnesty was designed in 1961 and we passed 50 years. So its identity needs to redesign. At the same time it has to be the same worldwide. This will give a more clear image in the operation of the brand and also will strength its prestige.

Amnesty International is one…It is the same everywhere…Its aim is to protect human rights… It is the organization which fights anybody who try to abuse the human rights… This view must be performed during the identity of Amnesty International.

Logo – colour – sites – campaigns – strategy have to be the same…